Why bother organizing photos?

Telling your family story is more than just an organized folder structure on the computer. Your story means something to you, your kids, your parents, your spouse, your friends. The moments we choose to capture with a camera mean something to us. Otherwise why bother to click the shutter?

Whatever the meaning is, we usually want to capture it—save it—even savour it, like a fine wine for another day. We want to remember. We take photos to tell the stories of our lives. It’s that important. Our organization process is designed to find the special memories that may have been lost or forgotten in order to bring them out, re-purpose them and get them ready to share and connect you with the ones who matter most, now and in the future.

Learn more about why family stories matter – NY Times article